Rok Pahulje (2010) Technologies for Web advertisment and system eDenar. EngD thesis.
The thesis demonstrates the suitability of Microsoft technologies for the support and implementation of different business ideas. Their appropriateness is presented through the web application that supports the eDenar commercial business system. This work also describes the eDenar system in details and its development based on multitier architecture. The thesis begins with the presentation and overview of marketing and advertising with all web related specifics. It presents the advantages and reasons for choosing the appropriate development architecture. It also describes some problems and pitfalls in the development and suggests some solutions. In application development process, customized agile methodology was used. The elements of development methodology were selected from a variety of agile methodologies, the main being extreme programming methodology and Scrum methodology.
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