Mobile application for the support of CRM processes

Mario Karimović (2012) Mobile application for the support of CRM processes. EngD thesis.

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Abstract

Nowadays a mobile phone is an essential »instrument« of the modern man. It has become a loyal companion and a personal assistant of almost every person. That is why we chose to create a mobile application for our diploma thesis. This application will facilitate work for marketers, commercialists and all the people that require a simple and fast access to their clients’ data and business history for their work. With the help of this application they will have on overview of all current customer communication at any moment, even outside of office, and also the tasks they are required to complete in a certain time frame. In the thesis we described the development of a mobile application for Android platform using web technologies and PhoneGap framework. We start by describing the technologies that were used for a successful implementation of the application. Following is a description of CRM (customer relationship management) and its significance for a better and successful operation of a company. The central part contains a presentation of PhoneGap, which is based on HTML, CSS and JavaScript. PhoneGap is a cross-platform framework that translates source code into native applications for several operating systems. Furthermore we describe the development of the application from the identification of requirements, planning, realization and the use itself. It was developed using web technologies and translated via PhoneGap framework into an application for a mobile device running on the Android platform. The use of the app is presented through the user interface. The conclusion contains our findings and ideas for further development, which refer mostly to expanding the functionality of the application.

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