Managing real-world connections between people in business environment

Miha Hrastel (2013) Managing real-world connections between people in business environment. EngD thesis.

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Abstract

Real, personal connections between people are becoming less and less important in everyday world, due to the rapid development of online social networks. People are used to socialize online. It gives them a sense of affiliation and friendship, which doesn't necessarily exist in their lives. Luckily, things in business world move and change slower. Business deals are still discussed in a traditional manner, over a business lunch or a cup of coffee. That suggests, that real human connections are more important in business world than the virtual ones. Many companies try to gather as much information as possible about their prospects. They are aware of the benefits that additional information will bring, when they will try to close the deal. Therefore, they use sophisticated tools to analyze data and gather such information. Diploma thesis focuses on finding and visualizing such information, in a way that is easy to understand to end-users. We develop a prototype web application, which analyses a company's email system and tries to find information about ``who knows whom'' in real world. It also determines the strength of the connections, which gives a CEO or employee better understanding of how strong the relationship is and can it be used to find new prospects, close a deal, etc. The prototype is accessible on http://cocoonproject.herokuapp.com/.

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