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Sales promotion through the online store

Mitja Petan (2013) Sales promotion through the online store. EngD thesis.

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    Abstract

    Nowadays when the economic crisis is relentless, each trader have to do their best in advertising products. To attract potencial costumers, traders choose to add special discounts, gifts or other benefits on products. Since the online communication between traders and costumers is one way communication only, traders have to be innovative in order to stimulate potencial customer to purchase. We developed an online store that offers special discount when customer exceeds a certain number of orders. In this way dealer gets a sufficinet number of orders and can offer product with a lower price.

    Item Type: Thesis (EngD thesis)
    Keywords: internet store, discount to order quantity
    Number of Pages: 48
    Language of Content: Slovenian
    Mentor / Comentors:
    Name and SurnameIDFunction
    doc. dr. Luka Šajn307Mentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50070&select=(ID=10359636)
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 2310
    Date Deposited: 17 Dec 2013 10:15
    Last Modified: 13 Jan 2014 12:17
    URI: http://eprints.fri.uni-lj.si/id/eprint/2310

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