Monetization possibilities of browser game developed in flash

Tomaž Zupan (2013) Monetization possibilities of browser game developed in flash. EngD thesis.

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Abstract

There are a considerable number of Flash games on the World Wide Web, some of which are highly profitable. Internet users are used to free content, resulting in the majority of Flash games being free of charge. Flash games usually create revenue using non-traditional methods that do not rest upon direct marketing. The main purpose of my thesis is to survey methods most commonly used in monetizing Flash games and test them in practice. First, I analyzed the Flash game market, encompassing both supply and demand. On the demand side I attempted to identify reasons and motivational factors that drive an individual to play Flash games. Revenue amounts, usage share of different monetization types, and useful information on Flash game developers are summarized in the annual Flash Games Market Survey. I developed two games that differ in terms of the category they fit into, and thus intended to reach different target audiences. I launched the two games via different Flash game portals. In the follow-up I briefly describe each game's developing process, present post-lunch gameplay figures and income figures for both games. Generated revenue from both games was significantly lower than initially expected. The results show us that a Flash game has to be perfected in many aspects in order to achieve financial success. There is a fierce competition in the Flash game market that leaves no room for mediocrity.

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