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Interactive augmented reality marketing system

Jernej Bule and Peter Peer Interactive augmented reality marketing system. In: World Usability Day 2013.

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    Choosing the right way of advertisement to get the customer's attention is one of the hardest tasks a company has to face. Companies are aware that the advertise-ment will receive more attention if it stands out among others. That is why the way of advertising is constantly changing. This article presents interactive aug-mented reality advertising system. It consists of a camera, screen and software on the computer. The system inserts thoughts in real time to the visitors in front of the camera in the form of comic books speech balloons, which augment live vid-eo on screen, while the content follows the predetermined scenario. The system was tested at two fairs and the impact on visitors was remarkable. The visitors stopped almost always, engaged with the system and had fun. Due to these facts we believe that such systems will change marketing strategies in the near future.

    Item Type: Conference or Workshop Item (Paper)
    Keywords: computer vision, advertising, comic captions, augmented reality.
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Divisions: Faculty of Computer and Information Science > Computer Vision Laboratory
    Item ID: 2505
    Date Deposited: 04 Apr 2014 15:38
    Last Modified: 04 Apr 2014 15:38
    URI: http://eprints.fri.uni-lj.si/id/eprint/2505

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