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Comparison of cloud customer relationship management systems

Anja Remic (2014) Comparison of cloud customer relationship management systems. EngD thesis.

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    Abstract

    In the theses it will be shown how cloud computing looks like. Customer relationship management (CRM) system consisting of four types will be described. All types will be represented by their most important properties and what type would be important for which company. Relationships between customers and companies are very important because of long-lasting cooperation between them and regular income. It is interesting how a company operates without CRM system and how a company that uses it daily. Details of the five stages of the implementation of CRM system will be explained. The main providers of CRM systems will be described. Focus will be on their sales, service and marketing in the cloud. For each provider pros and cons will be listed. Some providers also have partners in Slovenia. At the end we have made an easy CRM system with Salesforce.com that could be used by faculties.

    Item Type: Thesis (EngD thesis)
    Keywords: Cloud computing, CRM system, Salesforce.com, CRM system comparison
    Number of Pages: 50
    Language of Content: Slovenian
    Mentor / Comentors:
    Name and SurnameIDFunction
    viš. pred. dr. Borut Batagelj298Mentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1536039107 )
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 2769
    Date Deposited: 24 Sep 2014 16:15
    Last Modified: 14 Nov 2014 13:21
    URI: http://eprints.fri.uni-lj.si/id/eprint/2769

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