Corporate Identity and Web Site

Nataša Košak (2014) Corporate Identity and Web Site. EngD thesis.

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Abstract

We live in a world, where the market is full of products from different manufacturers, so it is very important that they are as identifiable as possible. A company is determined by its own identity which is expressed by its corporate image and visual presentation on the World Wide Web. Creating a corporate identity requires a lot of effort, time, and it takes several years before success is visible. In the first part of thesis, we investigated the concepts of corporate identity, reviewed and analyzed competitive characters of companies. In this section we studied and used the Adobe Illustrator CS5. We created elements of visual image and placed them in the main application of wine labels. We determined the rules of usage for company sign. In the second part, we learnt about the latest technologies for creating interactive websites HTML5, CSS3 and JavaScript with jQuery library. With these technologies, we have created a website for an existing company, Vinogradništvo Štemberger.

Item Type:

Thesis (EngD thesis)

Keywords:

Corporate identity, Visual image, Adobe Illustrator, HTML5, CSS3, JavaScript, jQuery

Number of Pages:

Language of Content:

Slovenian

Mentor / Comentors:

Name and Surname	ID	Function
doc. dr. Narvika Bovcon		Mentor

Link to COBISS:

http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1536227523)

Institution:

University of Ljubljana

Department:

Faculty of Computer and Information Science

Item ID:

2892

Date Deposited:

16 Dec 2014 13:31

Last Modified:

06 Mar 2015 12:49

URI:

http://eprints.fri.uni-lj.si/id/eprint/2892

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