The analysis of CRM for farms

Matej Batič (2015) The analysis of CRM for farms. EngD thesis.

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Abstract

Farming is still an important branch, heavily interlinked with technological development. There are many information systems used in farming, without which we can not imagine modern farming. Information and communication technologies have found an important part in it. They represent invaluable help for farmers, they offer quick access to information and opinion exchange. Market has become ruthless for farmers, so it is very important that the farms are competitive to others. They can benefit from implementing system of customer relationship management, which allows better, easier and more transparent work with all customer, it collects customers' data and it analyses it. Customers, with whom farm is doing business, are numerous, so it is necessary to unify and simplify related processes. Advantages provided by CRM for farm are many, making these field interesting for many farms to use.

Item Type:

Thesis (EngD thesis)

Keywords:

IS,CRM,farming,analysis

Number of Pages:

Language of Content:

Slovenian

Mentor / Comentors:

Name and Surname	ID	Function
doc. dr. Rok Rupnik	279	Mentor

Link to COBISS:

http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1536514755)

Institution:

University of Ljubljana

Department:

Faculty of Computer and Information Science

Item ID:

3069

Date Deposited:

11 Sep 2015 15:45

Last Modified:

29 Sep 2015 08:54

URI:

http://eprints.fri.uni-lj.si/id/eprint/3069

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