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Persuasive technologies in mobile learning

Rok Krulec (2016) Persuasive technologies in mobile learning. MSc thesis.

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    Global corporations are characterized by a large number of employees and geographically dispersed offices. Moreover, the competitiveness in the global market requires them to invest in their human resources to be able to remain a step ahead of the competition. Implementing large scale classical education in such environments is challenging and costly. Mobile e-learning allows users to tailor their professional education to their needs and time constraints. However, in self-paced education it is very hard to keep user retention and engagement. To achieve the latter we have designed and developed a mobile e-learning platform for corporate environments based on the persuasion and/or gamification design guidelines that try to incite users in regularly using the platform. We have evaluated the application in-the-wild in corporate environments of differently sized companies. The results show that the use of persuasive technologies in mobile learning increases user engagement as well as course completion rates.

    Item Type: Thesis (MSc thesis)
    Keywords: persuasive technologies, mobile learning, mobile e-learning, m-learning
    Number of Pages: 80
    Language of Content: English
    Mentor / Comentors:
    Name and SurnameIDFunction
    prof. dr. Franc Solina71Mentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1537081539)
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 3465
    Date Deposited: 30 Aug 2016 13:38
    Last Modified: 07 Sep 2016 09:25
    URI: http://eprints.fri.uni-lj.si/id/eprint/3465

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