Visits from Google's SERP

Uroš Okorn (2016) Visits from Google's SERP. EngD thesis.

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Abstract

Most enterprises nowadays realise that they have to attract key visitors to their websites, but do not know, how to do this. Therefore, in this diploma thesis, I have focused on the visit, coming from the Google search engine, whether organic or payable visit. Whoever wants to attract visitors from Google to their website, soon or later faces the need for website optimization, which is also the most rewarding approach in the long term. If however one aims to attract visitors to the website quickly and very easily, they decide for advertising on Google. Therefore, in this diploma thesis I have presented the technical, conceptual and marketing aspects on how to get the most clicks possible from the search engines and consequently also more key visitors. I have presented the proper techniques for the improvement of visiting rate on Google which we need to follow, and disadvantageous techniques, one should avoid in order not to be punished by Google. I have concentrated on these two sources of visit, as they are momentarily the most effective and inexpensive way of attracting potential buyers.

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