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Website colour schemes

Sandra Vidmar (2016) Website colour schemes. EngD thesis.

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    The first section of this thesis covers the basics of colour theory and the use of colours in website design, while the second part presents the results of an analysis and comparison of colour schemes used on existing websites. The analysis is based on data collected from forty tech websites and forty restaurant websites. It shows the prevalence of light among desaturated colours and blue among saturated colours on tech websites and the prevalence of dark, primarily brown shades on restaurant websites. No major differences were noted between Slovene and foreign tech websites while the analysis of restaurant websites indicated deviations, but smaller than expected. The tech website colour schemes are mostly complementary or split-complementary, whereas restaurant websites use mainly neutral colour schemes.

    Item Type: Thesis (EngD thesis)
    Keywords: colour, colour models, websites, website design, colour palette, colour scheme, the symbolism of colours, visual identity
    Number of Pages: 72
    Language of Content: Slovenian
    Mentor / Comentors:
    Name and SurnameIDFunction
    izr. prof. dr. Narvika BovconMentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1537154243)
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 3488
    Date Deposited: 01 Sep 2016 14:46
    Last Modified: 29 Sep 2016 13:19
    URI: http://eprints.fri.uni-lj.si/id/eprint/3488

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