Massive sending of marketing messages with a CRM system

Danijel Petrović (2019) Massive sending of marketing messages with a CRM system. EngD thesis.

Preview

PDF Download (1226Kb)

Abstract

Goal of this solution is sending marketing material to a large number of contacts. The material is being sent trough CRM system using various channels. CRM system is being used here because all the customer data and all the marketing campaign data is stored in the CRM. I implemented the solution for two channels, email and SMS. The important part of my solution is the GDPR regulation. In my solution I am using personal data of the contacts that are in the CRM system, therefore I had to make my solution compliant to that law. That means, that personal data of the contacts isn't directly accessible or available to see. Other than that, a very important part of the solution is managing the contacts agreements for sending the marketing messages to the contacts addresses. The agreements management is already implemented in the CRM system, so it is impossible to send messages to the customers that do not allow it. Unsubscribing from sending the marketing material is part of my solution, which is then stored in the CRM system.

Actions (login required)