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Massive sending of marketing messages with a CRM system

Danijel Petrović (2019) Massive sending of marketing messages with a CRM system. EngD thesis.

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    Goal of this solution is sending marketing material to a large number of contacts. The material is being sent trough CRM system using various channels. CRM system is being used here because all the customer data and all the marketing campaign data is stored in the CRM. I implemented the solution for two channels, email and SMS. The important part of my solution is the GDPR regulation. In my solution I am using personal data of the contacts that are in the CRM system, therefore I had to make my solution compliant to that law. That means, that personal data of the contacts isn't directly accessible or available to see. Other than that, a very important part of the solution is managing the contacts agreements for sending the marketing messages to the contacts addresses. The agreements management is already implemented in the CRM system, so it is impossible to send messages to the customers that do not allow it. Unsubscribing from sending the marketing material is part of my solution, which is then stored in the CRM system.

    Item Type: Thesis (EngD thesis)
    Keywords: marketing, email, SMS
    Number of Pages: 51
    Language of Content: Slovenian
    Mentor / Comentors:
    Name and SurnameIDFunction
    doc. dr. Aleš Jaklič262Mentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1538173635)
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 4403
    Date Deposited: 14 Mar 2019 15:49
    Last Modified: 26 Mar 2019 12:57
    URI: http://eprints.fri.uni-lj.si/id/eprint/4403

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