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Analysis of information and communication services for the communications and marketing by e-mail and SMS

Klemen Štruc (2012) Analysis of information and communication services for the communications and marketing by e-mail and SMS. EngD thesis.

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    Abstract

    The main purpose of this thesis is to analyze three well known and widely popular web services for the communications and marketing by e-mail and SMS. In this thesis we present the main functionalities of each one of these three services and their core advantages and disadvantages. We also provide some ideas and suggestions for potential improvements.

    Item Type: Thesis (EngD thesis)
    Keywords: e-mail, SMS text messaging, marketing, mass communication, iContact, Clickatell, API, application programming interface, web service
    Number of Pages: 45
    Language of Content: Slovenian
    Mentor / Comentors:
    Name and SurnameIDFunction
    prof. dr. Marko Bajec245Mentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50070&select=(ID=00009180756)
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 1701
    Date Deposited: 21 May 2012 19:02
    Last Modified: 28 May 2012 18:21
    URI: http://eprints.fri.uni-lj.si/id/eprint/1701

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