Use of semantic web technologies in a wine production company

Ivo Prelc (2011) Use of semantic web technologies in a wine production company. EngD thesis.

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Abstract

In a company, one can take advantage of semantic technologies for online sales and advertising of products or services. Objects for semantic descriptions of business effects are already declared on the web and suffice for such purpose. On the other hand, describing specific characteristics of the business effects generally requires developing our own ontology. Afterwards, this ontology can be used by any application on the web for querying our semantically described cases. The first part describes the Semantic Web development. It starts with a vision of the web founder, Tim Berners-Lee, about web linked data, and continues to search a way to present web contents to computers in a simpler manner. This part also describes approaches to assigning the meaning to the data, and issues which arise in developing semantic technologies. Semantic Web works on the already existing web technologies, and changes the web into a database. Web ontologies, resource description framework and intelligent agents are presented as its complete unit. The final chapter begins with a description of the company and its website. It captures the benefits brought by the use of the semantics. Technological approaches to the semantic marking of data on the website address Microformats, RDFa and Microdata. We encounter the issue of semantics input via the CMS. Wines are the target groups of objects for semantic description. Their specific characteristics confirm choosing RDFa technology. Further research leads to the development of wine domain ontology and displays its potential use on the website.

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