Plug-in for radio station music test data analysis

Miha Vydra- Stančič (2014) Plug-in for radio station music test data analysis. EngD thesis.

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Abstract

An increasing number of radio stations nowadays opts for market research on audience shares and music evaluation. Such research can be analysed using general programmes and solutions, such as SPSS and different data warehouse solutions, but there is lack of specialised software that would offer such analysis. The topic of the diploma thesis is Polling Data Analysis, which represents the add-in for Microsoft Excel. The add-in enables the transformation of input, which must be in SPSS file, into more transparent tables and more precise analyses in Excel. It is designed specifically for radio stations, as it allows fast, simple and inexpensive analysis of data, obtained through telephone surveys on the musical taste of the audience. The development of the add-in provides an inexpensive and easy-to-use tool, whose main advantages are the fact that it is user-friendly and that its operation does not require costly infrastructure.

Item Type:

Thesis (EngD thesis)

Keywords:

statistical analysis, music surveys, IBM SPSS, Excel, add-in

Number of Pages:

Language of Content:

Slovenian

Mentor / Comentors:

Name and Surname	ID	Function
viš. pred. dr. Igor Rožanc	278	Mentor

Link to COBISS:

http://www.cobiss.si/scripts/cobiss?command=search&base=50070&select=(ID=10771540)

Institution:

University of Ljubljana

Department:

Faculty of Computer and Information Science

Item ID:

2640

Date Deposited:

05 Sep 2014 15:09

Last Modified:

26 Sep 2014 09:45

URI:

http://eprints.fri.uni-lj.si/id/eprint/2640

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