Jure Damjan (2016) Paid online advertising. EngD thesis.
Abstract
In time when internet is becoming one of the major channels for sales and spreading information, organizations, companies and individuals face challenges on how to present their websites to wider audience as well as attract new visitors. In this thesis we have presented paid online advertising, which can be used by any website owner, even individual, to drive visitors to their websites in an easy and fast way. We have also presented main advertising channels, major global and local players, technology and tools, which help us track and optimize advertising campaigns as well as good practices we acquired during research of online advertising.
| Item Type: | Thesis (EngD thesis) |
|---|
| Keywords: | online advertising, paid online advertising, display advertising, search advertising, Adwords, Facebook, Google Display Network, CPC, CPM, CPA, website analytics, conversion, cost per click, cost per mille, advertising networks |
|---|
| Number of Pages: | 71 |
|---|
| Language of Content: | Slovenian |
|---|
| Mentor / Comentors: | | Name and Surname | ID | Function |
|---|
| prof. dr. Franc Solina | 71 | Mentor |
|
|---|
| Link to COBISS: | http://www.cobiss.si/scripts/cobiss?command=search&base=51012&select=(ID=1537020099) |
|---|
| Institution: | University of Ljubljana |
|---|
| Department: | Faculty of Computer and Information Science |
|---|
| Item ID: | 3379 |
|---|
| Date Deposited: | 24 Jun 2016 10:52 |
|---|
| Last Modified: | 06 Jul 2016 14:49 |
|---|
| URI: | http://eprints.fri.uni-lj.si/id/eprint/3379 |
|---|
Actions (login required)
![[img]](http://eprints.fri.uni-lj.si/style/images/fileicons/application_pdf.png)
