Nebojša Djekanović (2012) Online advertising by use of cost per action pricing model. EngD thesis.
The aim of Thesis is to present the area of Internet marketing and to give a comparison between CPA advertising pricing model and other pricing models in Internet marketing. The problem that many Internet marketing agencies are facing now is the ability to collect data from users that are interested in certain products from different advertisers. At the same time they would like to present their product or products to a wider audience. The solution for advertisers would be to use CPA networks in the form of CPA offers. The offers from the CPA would be performed by the website visitors. In order to get the website visitors to a CPA offer, the CPA networks should pay publishers for each performed CPA offer. Publishers can show CPA offers on their own website or any other website, like social networks, PPC networks, PPV networks, mobile applications and others. Publishers can increase their conversions of CPA offers by optimizing their own website and ads for CPA offer.
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