Online advertising by use of cost per action pricing model

Nebojša Djekanović (2012) Online advertising by use of cost per action pricing model. EngD thesis.

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Abstract

The aim of Thesis is to present the area of Internet marketing and to give a comparison between CPA advertising pricing model and other pricing models in Internet marketing. The problem that many Internet marketing agencies are facing now is the ability to collect data from users that are interested in certain products from different advertisers. At the same time they would like to present their product or products to a wider audience. The solution for advertisers would be to use CPA networks in the form of CPA offers. The offers from the CPA would be performed by the website visitors. In order to get the website visitors to a CPA offer, the CPA networks should pay publishers for each performed CPA offer. Publishers can show CPA offers on their own website or any other website, like social networks, PPC networks, PPV networks, mobile applications and others. Publishers can increase their conversions of CPA offers by optimizing their own website and ads for CPA offer.

Item Type:

Thesis (EngD thesis)

Keywords:

Internet marketing, CPA, publisher, SEO, conversion, optimization, promotion, mobile marketing

Number of Pages:

Language of Content:

Slovenian

Mentor / Comentors:

Name and Surname	ID	Function
viš. pred. dr. Damjan Vavpotič	286	Mentor

Link to COBISS:

http://www.cobiss.si/scripts/cobiss?command=search&base=50070&select=(ID=00009076820)

Institution:

University of Ljubljana

Department:

Faculty of Computer and Information Science

Item ID:

1648

Date Deposited:

02 Apr 2012 19:13

Last Modified:

12 Apr 2012 21:50

URI:

http://eprints.fri.uni-lj.si/id/eprint/1648

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