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Search engine optimization

Klemen Marolt (2013) Search engine optimization. EngD thesis.

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    In this thesis we did a research on search engine optimization. In first part the basics about how search engines work and basic principles of optimization was explained. We also described variety of methods which help to improve the ranking in search engine search results. Both on-site and off-site optimization methods are explained. On-site optimization is intended to increase the quality of content while off-site optimization is responsible for increasing the popularity of web site. Also some dirty methods was examined which can mislead search engines. We also took a look at Google's algorithms Panda and Penguin which penalize such doing. Acquired knowledge was used to optimize a real web site. At the end we made the analysis and presented the results of optimization.

    Item Type: Thesis (EngD thesis)
    Keywords: Search engine optimization, search engines, optimization methods, keyword analysis, black hat methods, white hat methods, Google Panda, Google Penguin.
    Number of Pages: 63
    Language of Content: Slovenian
    Mentor / Comentors:
    Name and SurnameIDFunction
    doc. dr. Matjaž Kukar267Mentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50070&select=(ID=10356308)
    Institution: University of Ljubljana
    Department: Faculty of Computer and Information Science
    Item ID: 2209
    Date Deposited: 24 Sep 2013 11:51
    Last Modified: 10 Jan 2014 14:48
    URI: http://eprints.fri.uni-lj.si/id/eprint/2209

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