Rok Hribar (2011) Developing data-intensive applications on Facebook. EngD thesis.
Abstract
Facebook applications are becoming an important asset to companies in marketing and promotion of their services or products. For easier and more efficient marketing for companies there are many different data-intensive Facebook applications that businesses can use. Data-intensive applications require large amounts of data, the greater part of the implementation is used primarily for searching and transfering data from database. In my graduation thesis I focused on the development, transfer and implementation of data-intensive applications which companies can use and what are the benefits that Facebook offers versus conventional online stores. I also developed Facebook application that reads data (products and categories) from the database of online shop, which are then displayed on Facebook page of a company. For the development of application I've used PHP scripting language and MySQL. After testing and using Facebook application I’ve come to the conclusion that most companies in Slovenia have small number of users and don’t have good community manager. Applications that have small number of users don’t achive great success. Also, many Facebook users are not ready to buy within Facebook because they are not well informed about that method ob shoping, so we decided to develop Facebook application where you buy products on website of the company. In the future it will be possible to upgrade an application to purchase products within the Facebook site.
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